Mission

The mission with Creativo was essentially to create an app that allows users to Create On The Go with a digital toolbox to customize their graphics, videos, or messages and even schedule them on their preferred dates. But the vision didn't start out that way.

Vision

The original plan for Creativo was to create a service where smaller churches and non profits can utilize graphics made by a part of the ProMedia Fire design team but at more affordable rates. This vision evolved over the course of a year and eventually changed it's overall purpose, but the end goal is similar to the original vision. Let's explore...

Goal

To create a low-cost option that opens the Pro MediaFire model to churches and nonprofits that would usually be priced-out of getting custom graphics.

Creativo will have templated graphics and videos available to users for a flat monthly fee. Users will be able to schedule their social media posts through a built-in scheduler that integrates with Facebook and Instagram. Creativo will also include a photo editor that will allow customers to make minor edits to uploaded or downloaded graphics. All this will be available either through our webpage or our custom application.

My Role

When I was hired at Promedia Fire, I was hired to manage the video/motion graphics team and also produce videos and animations for our clients. One of the skills that I possessed though was my knowledge of UX/UI design since I had previously freelanced on several UX designs prior to joining.

The CEO thought this would be useful for Creativo and I became one of the lead designers of the application layout, as well as manage the video content side of things and speak into the branding. I also lead the research portion of it along with a few others.

So we had to tackle two major designs for Creativo. First was the website where we would advertise the App and also create some explainer videos, walkthroughs and tutorials. We then had to create the layout of the application itself and how each page would lead into the next on both Web and Mobile platforms.

We started tackling both simultaneously with the Website being the main priority which would lay the ground work for the application design. We also had some different designers in the team come up with different color schemes and ideas.

Design Timeline

Creativo

Case Study

Go behind the scenes of Creativo, the custom application from Promedia Fire where users can use presets and design templates to create custom graphics and videos for their churches and non-profits.

Creativo Wireframes

Although we had come up with a basic idea for the website layout, we hadn't yet come up with the overall style and branding guide for Creativo. I knew this would be a critical process because this would completely affect the look of the application and the CEO would have to sign off of on this.

I brainstormed with the team and thought it would be a great idea for all of us to create some website design mock ups. I also thought about getting the developers involved early on because they could also help the team determine what would make more sense to build out and realistic given our budget and constraints.

Nailing the Aesthetic

Initial meetings started taking place on October of 2020 shortly after I joined the company. Our CEO Clint came to a small team of us with the concept and vision behind the application. He mentioned the need for it and wanted to create something that can really create an impact in the digital space.

Amongst the first few meetings we discussed the name of the application. Some of them were Sunday Planner, Church On The Go, ProCreative etc. But nothing was really resonating. I suggested maybe something a bit more universal and maybe worldwide.

We then started discussing our demographic and realized we create for a lot churches in third world countries and entertained the company name in a different language.

The CEO definitely wanted to use the term "Creative" somewhere in the name so I translated it to spanish and thus Creativo was born.

We also explored the possibilities of the application and pricing. After various meetings we went ahead

and landed on some prices were comfortable with as well as some packaged and subscription plans

explained later in this Case Study.